En Yahoo.com estan experimentado con la publicidad de pago por clic en la sección de busqueda de imagenes en internet. La compañia ya mostraba publicidad en su seccion de Yahoo videos y tambien en Yahoo respuestas.
Es logico debido al aumento de busquedas realizadas por los usuarios sobre video e imagenes que la publicidad de pago por clic sea integrada. La publicidad de PPC esta segmentada de acuerdo al tipo de imagenes que se busquen.
Hace tiempo que Yahoo está probando con imágenes en sus anuncios PPC. Estas imágenes están siendo suministrados por una empresa llamada ImageAdvantage.
Uno tiene que preguntarse, ¿por qué se ofrecen estas en el directorio de Yahoo?
Tal vez Yahoo tiene la necesidad de un aumento de ingresos en su cuenta.
El directorio de Yahoo puede ser un terreno de pruebas para una expansión posterior de los anuncios con imagén patrocinados en la lista de resultados de busqueda o toda la red de Yahoo.
Yahoo adquirió una empresa de publicación de anuncios llamado Blue Lithium el año pasado. Blue Lithium sirve imagenes orientadas a anuncios gráficos y banners Flash.
A comienzos de este año, Blue Lithium ha sido desactivado debido a su integración con el sistema de Yahoo, lo que lleva a especular, si la imagen de los anuncios PPC forman parte de esta integración?
Tal vez Yahoo ha aprendido de Widgetbucks, Chitika y algunos otros que han demostrado que tener imágenes de productos al lado de anuncios de texto para generar clics es un hecho. Y, los clics significa ingresos para los editores y ventas para los anunciantes y eso es lo que se trata al fin.
Nosotros experimentamos en algunas webs hace un año con imágenes junto a los textos de los Adsense de Google, obteniendo un aumento notable en los clics, aún sabiendo que Google no eran partidario de estas acciones, que luego han demostrado incorporándolas.
Detalles:
- Los patrocinadores no tienen la posibilidad de elegir que imagen se ofrece y las imágenes no están vinculados al sitio patrocinado.
- Las imágenes que se colocan al lado de los anuncios contextuales tienen un efecto positivo sobre el porcentaje de clics.
- Yahoo ha probado capturas de pantalla junto a su publicidad contextual en el pasado, pero estas imágenes de Yahoo se encuentran en los resultados de búsqueda patrocinados por ellos mismos.
- Es muy curioso ya que Yahoo Publisher Network es bastante estricto en que las imágenes esten cerca de sus anuncios en sitios de terceros, muchas de las veces piden una barra vertical entre la imagen y la ubicación de anuncios.
Políticas del programa de Yahoo:
- La publicidad de anuncios no puede ser de ninguna manera oscura.
- La publicidad se debe mostrar en la página solicitada, y no como un pop-up o en un e-mail
- El usuario debe ser capaz de ver la diferencia entre el Bloque de anuncios y otros contenidos en el editor de la página.
- La Unidad de anuncios deben estar claramente etiquetados como “Anuncios de Yahoo!” Y esta etiqueta no debe confundirse con otra publicidad o enlaces de la página.
- Imágenes u otros medios de comunicación no pueden estar asociadas con el bloque de anuncios.
La publicidad en internet sigue creciendo, Yahoo, Google, YouTube, FaceBook, MSN, tu menciona el nombre y todos ellos hacen cada vez mas extensa la manera en que la publicidad aparece en Internet.
¿Y Tú, utilizas alguna de estas estrategias para promover tu sitio web?
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